Cannes: The Marché du Film is officially going online
- The Cannes Film Festival has unveiled the details of the organisation of the Marché du Film online, which will unfold from 22-26 June
"No one knows what the second half of the year may bring and whether it will be possible to organize major film events again in 2020, including the Festival de Cannes. But Cannes has decided to adapt its format for this peculiar year. Here's a first initiative: a Marché du Film Online, launched by Jérôme Paillard, Executive Director of the Marché. This brand new kind of market is organized in consultation with and with the participation of many professionals from all over the world," has just announced Thierry Frémaux, General Delegate of the Cannes Film Festival whose artistic component, being unable to unfold in a physical form in the upcoming few months (read the news) is still in limbo and in a period of reflection (creation of a Cannes2020 Label? World premieres in Lyon in October? Special alliance with the Venice Film Festival, if the latter takes place?, etc.).
However, the Cannes Film Festival is therefore announcing the launch of the Marché du Film Online, an online market which will unfold from 22 to 26 June 2020 to support the international film industry and help professionals, who will be offered virtual booths for international sales agents (a digital equivalent to their booths in Cannes which will allow them to connect with buyers and to display their new films and projects-in-progress), virtual pavillions for institutions (just like on the Croisette in the International Village), video meetings (via the Marché du Film networking app Match&Meet), online screenings (for films that are completed or in post-production and for project presentations, which will be programmed according to set schedules in about fifteen virtual cinemas, with reruns organised for buyers in different time zones). The platform will be based on Cinando’s technology and on strict security measures (DRM, individual watermark and real-time management and monitoring of admissions to screenings).
It is also worth noting that the programs and conferences Cannes Docs, Cannes Next, Producers Network, Goes to Cannes, Frontières or Fantastic 7 will for the most part be transported and adapted to the digital space and that the Marché du Film Online will also offer Speed meetings around composers, book publishers or producers. Finally, Cannes XR, dedicated to immersive entertainment, will present its projects in an environment where films can be viewed with a VR headset.
"In this challenging situation, the film industry is expressing a need for a spring rendez-vous,” said Jérôme Paillard. “A survey we conducted last week among distributors around the world reveals that 80% of them are interested in an online market and 66% have the capacity to make acquisitions (mainly of completed films but also of films in post-production and writing). We won't replace the Cannes experience with the Marché du Film Online, but we are recreating part of its essence online by offering professionals an efficient and cutting-edge platform to screen films, buy them, finance projects and meet partners. We're also experimenting a new market model that will allow professionals who didn't have the means or the time to come to Cannes to participate".
Accreditations for the Marché du Film Online will soon be available for industry professionals at an early bird rate of €95 until May 29 and at a €195 normal rate after that.
(Translated from French)
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