Distribution / Releases / Exhibitors - Sweden/Norway/Finland/Denmark/UK
Industry Report: Distribution, Exhibition and Streaming
The UK's BritBox set to launch in Scandinavia on 28 April
The streaming service’s rich slate of audiovisual productions will include Britbox Originals, exclusive new series and TV classics
BBC and ITV’s streaming platform Britbox is set to kick off in Scandinavia on 28 April. The service will be active in Sweden, Norway, Finland and Denmark, and its catalogue will include a raft of BritBox Originals, exclusive new series and TV classics.
Among the first titles available to Nordic viewers are crime dramas Stonehouse (starring Matthew Macfadyen and Keeley Hawes) and The Thief, His Wife, and the Canoe (starring Eddie Marsan), mystery series Sister Boniface Mysteries (starring Lorna Watson and Jerry Iwu), period drama The Confessions of Frannie Langton (starring Sophie Cookson and Jodhi May), in addition to brand-new productions such as Idris Elba’s Fight School and Anne, starring Maxine Peake.
BritBox previously expanded its international operations with launches in the US, Canada, South Africa and Australia. BritBox will also be available to C More subscribers in Denmark, Finland and Sweden, as well as via TV2 Play in Norway.
Commenting on the Nordic launch, BritBox International’s CEO Reemah Sakaan said: “Adding fresh originals to our deep range of genres and quality classics is a powerful combination that has just helped us surpass 2.5 million subscribers around the world. The exclusive lifestyle content available on BritBox International will also include seasons 17 and 18 of Masterchef UK and the police series Line of Duty.”
“We know that Nordic viewers are huge fans of British TV, and we’re sure they’ll be hooked on the content we’ll be including in BritBox from launch. Signing up is easy with our seven-day free trial, and provides the immediate ability to binge-watch favourites like Peaky Blinders, Vera, The Office and classics such as Absolutely Fabulous, Blackadder and Prime Suspect,” added Neale Dennett, BritBox International’s new markets launch director.
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